Basketball socks present the perfect example. While technology first entered the socks realm for running and hiking, Nike unveiled its Elite series for basketball in 2007, releasing an ...

Listening to the athletes Nike Elite Basketball Crew socks have been a resounding success. They also tell a deeper story about Nike’s strong commitment to the athlete through performance innovation.

Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. If you’re not familiar with Nike Elite Basketball socks, the socks specify which foot each ...

And so as Flyknit technology makes its way to hightops for the first time in Nike’s newly announced Kobe Bryant’s latest shoe, the Kobe 9 Elite ... s battle back into basketball.

but the Houston Rockets guard also knows a thing or two about comfortable basketball socks. And his socks of choice are the new Nike Hyperelite socks. In two comical videos with WNBA star Nneka ...

When the Uni Watch college basketball season-preview ... Turns out that wasn't the half of it. Nike has just unveiled its new series of Hyper Elite college hoops that we'll start seeing during ...