Nike's Flight ball delivers 30 percent truer flight than its predecessor, designed to wobble less mid-air.

That's why Nike consulted over 800 professional athletes, including non-Nike sponsored athletes, and spent eight years researching before crafting the Nike Flight ball, unveiled globally on Monday.

It takes updated technology to make this happen and Nike NKE +1.1% believes it has accomplished the goal with the new Nike Flight ball, saying the ball has 30 percent truer flight thanks to its ...