Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t. Things you buy through our links may earn Vox Media a commission.

Consumers' Research, an educational nonprofit dedicated to consumer information, on Tuesday launched an ad campaign targeting corporations over "woke" political narratives. The campaign calls out ...

Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism ...

Get woke and go broke, indeed. Now Nike wants a bite at the social justice warrior apple. ... Related: Colin Kaepernick's new 'Just Do it' Nike ad puts pressure on NFL to take a stand.

Nike’s controversial Colin Kaepernick ad, which debuted Thursday night, set back the athletic shoemaker’s stock a bit but simultaneously boosted sales. Sales increased 31 percent from Sunday ...

The company's stock has risen 28 percent this year, although it dipped slightly on Tuesday in the wake of the ad campaign controversy. In that regard, Nike has been better able to weather the ...

Nike have compressed all this into an advertising image being used to sell €150 sneakers. A corporate swoosh tick that erases history and maximises profit. Brian Boyd ...

Nike has released an advertisement pleading with viewers “Don’t Do It” — in a bid to help end racism in the wake of the death of George Floyd.

SPORTS Caitlyn Jenner blasts 'woke' Nike for making transgender Dylan Mulvaney paid ambassador: 'This is an outrage' Nike and Bud Light have gotten backlash for using Mulvaney for advertisements ...

bengals rookie joe burrow says ‘black community needs our help’ in wake of george floyd death, violent unrest "For once, Don't Do It,” the text read, playing on Nike’s popular slogan.