Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players ...

With NIL having more of an influence on college sports, it is becoming a fixture on Arizona high school sports as well.

Former Virginia State University running back Rayquan Smith was dubbed “King of NIL” for receiving over 100 NIL deals, ...

Talent director of several WNBA star athletes shares strategy in brand deals that reflect culture and personality that NIL stars can learn from. A Pittsburgh Panther star turned down more ...

Some of the immense number of players seeking new homes in the portal are looking for extended playing time, but many are searching for more lucrative NIL deals and may be enticed by promises to ...

That changed in 2021, when NIL legislation empowered athletes to sign endorsement deals, monetize their social media, and collect appearance fees, ending the era in which players could lose ...

The plan would clear the way for Division I schools to share up to $20.5 million each with their athletes annually but also would assess any NIL deals athletes sign with third parties. The ...

which is a non-profit organization that provides NIL deals to Ohio State Buckeyes student-athletes and promotes charitable causes. On September 21, 2022, The Foundation officially announced its ...

Shough penned an NIL deal with Life+STYLE by Laura which is a Dallas-based company that displays themselves as a stylist, personal shopper, and image expert. Each of Laura’s NIL partners ...

Once the House settlement is approved, any NIL deals with a collective or third party for more than $600 must be reported to a clearinghouse, where it will be vetted to determine if the pay is ...

said the changes will double the amount of money spent on student-athlete NIL deals to $2 billion per year. It’s all thanks to what’s called the House settlement, which U.S. District Court ...