College sports fans and donors as much power and influence as ever in NIL era that began in 2021. Old model of college sports featuring unpaid athletes is not returning, but more evolution awaits ...

Despite new NIL allowances for 17-year-olds, Texas remains one of just seven states still prohibiting high school athletes from profiting off name, image and likeness.

The College Sports Commission is designed to regulate the NIL market but won’t have subpoena power to control rogue boosters.

President Donald Trump and Nick Saban spoke about NIL Thursday, leading Trump to consider an executive order to regulate money in the sport.

When it comes to college athletics in the Year 2025, every conversation is surrounded by one overarching topic: Name, Image, and Likeness, or NIL for short. What was completely out of the realm of ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable men's college basketball players, per On3.

Here's how Cooper Flagg cleared a staggering $28 million in NIL contracts during his one season at Duke Howard Bryant says the former Duke star brought in a record-setting NIL haul with the Blue ...

Ohio State AD Ross Bjork is adamant about following rules pertaining to new NIL guidelines. Will other schools do the same?

The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and NIL buyouts in a college sports landscape looking increasingly like the pros.

President Donald Trump is considering an executive order to regulate name, image and likeness deals in college athletics.

Rep. Stambaugh champions new NIL legislation to safeguard student-athletes, pushing for immediate action amid legal developments.

Universities must support student athletes academically even with new NIL rules | Opinion Schools cannot reasonably benefit from the commercial success of their athletes while neglecting the ...