True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In today’s crowded marketplace, having a clear and consistent message is more important than ever. An integrated ...

This session will establish why integrated communications should not be considered ... but also the overall marketing goals of the brand being advertised A marketing science approach ties business ...

Over the past decade, understanding the conceptual and strategic ramifications of integrated marketing communication (IMC) has become an increasingly important topic in both the academic and ...

An integrated approach to law firm marketing enhances communication with targeted ... and supporting opportunities that align with growth targets and strategic objectives, while communications tailor ...