For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Such a partnership reinforces each brands complete commitment ... Henry Deakin, Managing Director, Deakin & Francis Jaguar ...

Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The head-turning Jaguar Type 00 concept car has just set wheels in Paris, causing a commotion. People kept wondering what it ...

Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...

Jaguar's managing director is defending the British luxury-car ... brand strategy ahead of its all-electric launch, which is expected sometime in 2026. As part of the rebrand, the iconic 90-year ...

When Ford took over Jaguar in 1990, Blue Oval bosses had a masterplan for the iconic British car maker. Jaguar was to be reinvigorated, and its model range would replicate those of other premium ...

Much has been written about Jaguar’s rebrand. In the car world ... But as Glover points out, the old strategy wasn’t doing the brand any favors anyway. Yes, that record year of 181,000 ...

And, far more importantly, just because you’ve passed 40, it doesn’t mean you have to think that Jaguar is the National Trust of car makers. Yet I see this particular branch of Old Fartism a ...