then you've probably seen countless TikToks and Instagram Reels of content creators hopping on the "old money" aesthetic. It seems like an evolution of the "quiet luxury" trend of last spring ...

Accordingly, the popularity of yacht and country clubs has boomed ... That really wasn’t the old-money aesthetic.” Richard Thompson Ford, a Stanford University law professor and author ...

But one style that’s making a significant comeback is the ‘Old Money’ aesthetic. With over 1.1 million Instagram posts related to the old money aesthetic, it seems that this trend is making ...

Such clothing might be worn on a yacht, in a country club or while attending the polo. Without definitive rules, even Vogue admits the old money aesthetic is “hard to pin down”, describing it ...