UnitedHealth Group and Optum are getting rid of the name of NaviHealth, their controversial tech-driven care management arm.

MINNETONKA, Minn.--(BUSINESS WIRE)--UnitedHealth Group (NYSE:UNH) today announced that the company’s health services businesses will unify their market presence under the master brand Optum™.

UnitedHealth Group, Inc., on Monday announced that it will unify its health services businesses under one brand: Optum. The brand will encompass the company's three health services divisions ...

Single brand simplifies offerings for the broad health services marketplace MINNETONKA, Minn.--(BUSINESS WIRE)-- UnitedHealth Group (NYSE:UNH) today announced that the company’s health services ...

Single brand simplifies offerings for the broad health services marketplace MINNETONKA, Minn.--(BUSINESS WIRE)-- UnitedHealth Group (NYSE:UNH) today announced that the company’s health services ...