ORLANDO, Fla. – As the 36th season of professional basketball in downtown Orlando approaches for the Orlando Magic, so too does a new marketing brand campaign. The Magic unveiled "Make It Magic ...

Orlando Magic fans grew to expect profound ... After the Magic’s run to the 2009 NBA Finals, team officials adopted a new franchise slogan, “Be Magic,” which lasted three seasons.

Ahead of the team’s 35th season, the Orlando Magic on Thursday unveiled their new logo for the 2023-24 season. The logo, which has a classic design, has a trail of the Magic’s stars streaming ...

ORLANDO, Fla. – Dwight Howard became the 13th inductee into the Orlando Magic Hall of Fame at a ceremony Monday afternoon at the Kia Center, CEO Alex Martins recently announced. An emotional ...

ORLANDO – The Orlando Magic ... As the first NBA team to implement PureCycle’s PureZero™ waste program, the Magic have a real chance to make a difference. PureZero is a first-of-its-kind ...

In an unusual move for a professional sports team, the Orlando Magic donated $50,000 to a super PAC that supports the presidential bid of Florida Gov. Ron DeSantis, a new filing this week with ...

It was a telling start to an important victory for this young Orlando Magic bunch. Coach Jamahl Mosley has constantly preached to this team that defense is its ticket to success, and the players ...

It's just one example of how Orlando's post-win song has turned into a social media phenomenon, bringing new fans for a young, rising team. According to data provided by the Magic to ESPN ...

Stan Van Gundy and Dennis Scott — two important figures in #Magic history in their own right — each pick Orlando as a team that could surprise on NBA TV’s schedule release show, raving about ...