Ulta's 21 Days of Beauty sale is in its final week. Save up to 50% off on Lancôme, Virtue, MAC, OUAI, Tarte and more.

Winter is a hellava time for our hair. No matter the texture or type, I'm sure you're going through it. Curly and coily hair, oh just some constant precipitation to worry about. Fine hair? How's ...

The best shampoos for oily hair give a deep clean without stripping moisture. We rounded up standout formulas to combat ...

OUAI is excited to launch an exclusive collection of travel-sized favorites from its iconic daily care and treatment lines, OUAI To Go, now available only at Ulta. Known for delivering essential ...

The Ouai Hair Gloss promises to last for three washes, and that's been true for me, though it is at its glossiest right after application. I have also played with using it two washes in a row, ...

LOS ANGELES, Sept. 21, 2024 /PRNewswire/ -- OUAI is excited to launch an exclusive collection of travel-sized favorites from its iconic daily care and treatment lines, OUAI To Go, now available ...

LOS ANGELES, Sept. 21, 2024 /PRNewswire/ -- OUAI is excited to launch an exclusive collection of travel-sized favorites from its iconic daily care and treatment lines, OUAI To Go, now available ...