Founder and celebrity hair stylist Jen Atkin's brand eyes expansion beyond store shelves into non-retail spaces.

After using this product for a month, I'm a convert and can see myself keeping a bottle of the Ouai Hair Gloss in my shower at all times moving forward. Just like Atkin promised, I'm obsessed with ...

15 Curly Girl Must-Haves to Take Your Hair From "Okay" to "Yay" From Olaplex to OUAI, these essentials are less than $35 and will transform your coils, curls, and waves. By Megan Gray Nov 01, 2023 ...

Several Ouai hair-care products have undergone a revamp in the past year or so, which means one thing to this deals editor: discounts on the old versions. Such is the case for the brand’s Rio ...

The best Ouai products that will elevate your haircare routine. From the brand’s leave-in conditioner to fine hair mask. The Very Best Ouai Products to Level up Your Beauty Routine ...

Elevate your hair care routine with a multitasking dynamo that thousands say has transformed their hair. OUAI's leave-in not only hydrates, but reduces frizz, prevents heat damage, detangles, and ...

A woman’s joke may have been taken too seriously after she found a hair product in her boyfriend’s bathroom. In a viral TikTok, Ria (@riarinini) “exposed” how her boyfriend was seeing another woman ...

Ouai products, including the brand’s leave-in conditioner, are on sale for PEOPLE readers with our exclusive code. The one-and-done formula detangles, conditions, and tames frizz, and is a top ...

We compared two leave-in conditioners — Ouai’s $30 leave-in conditioner and L’Oréal’s $13 version — to determine if you should splurge or save.

OUAI was created by celebrity hairstylist Jen Atkin, who you may have seen in the background of “Keeping up with the Kardashians” working with Kim, Khloé and all the rest. The line is all about easy ...

Clean-girl bun, lazy-girl bun, the slicked-back bun, the Sofia Richie bun—whatever you call it, the sleek look you’ll be wearing to aperitivo will be nothing short of perfection with this product.

We may earn commission from links on this page, but we only recommend products we love. Promise. Good news: "If you have any type of dryness and flyaways, then Ouai's Anti-Frizz Crème will ...