Created by celebrity hairstylist Jen Atkin, OUAI features a lineup of chicly packaged hair care products infused with noteworthy scents. However, it's not just aesthetically pleasing. Melissa Rose ...

My ultimate favourite at-home gloss is OUAI Hair Gloss ... Color Wow’s Pop & Lock gloss is a brilliant addition to our hair care routine. The serum is saturated with deeply hydrating humectants ...

Ouai has teamed up with Byredo once again for another limited-edition hair product. This time, it’s a leave-in conditioner – here’s what we thought. Tag the words “collaboration” and ...