Krispy Kreme has forged an unlikely partnership with fast fashion retailer PrettyLittleThing to sell hot pink unicorn donuts that nod at the Gen Z brand’s logo. Its chief customer officer, Emma ...

Once the bastion of British retail, can Oxford Street return to its former glory? Ad agencies, who happen to be within a stone’s throw of the retail mecca, cast their view on its fall from grace.

The design of the Oxford Street store is inspired by the City of London and the iconic London Underground. Existing structural elements in the space are cladded with hand-crafted local tiles in black ...

The store's the exterior displays Under Armour motifs and 3D elements, while interior structural elements are clad with tiles featuring the brand's logo and includes hand-painted artwork by ...