The Oxford Street location, which opened on 20 th July, is the latest in a series of successful Brand House openings following Westfield Stratford, Battersea Power Station, and Liverpool ONE.

Once the bastion of British retail, can Oxford Street return to its former glory? Ad agencies, who happen to be within a stone’s throw of the retail mecca, cast their view on its fall from grace.

The design of the Oxford Street store is inspired by the City of London and the iconic London Underground. Existing structural elements in the space are cladded with hand-crafted local tiles in black ...

The store's the exterior displays Under Armour motifs and 3D elements, while interior structural elements are clad with tiles featuring the brand's logo and includes hand-painted artwork by ...