We've seen examples of successful ribbing of competitors before, from Pepsi's optical illusion ads that hid the brand's logo in competitor's packaging, to Burger King's 'mouldy Whopper' which ...

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...

Historically, Pepsi has a fantastic advertising reputation. In recent decades, it's been focused on youth and pop culture. (Nicki Minaj is a current brand ambassador.) The brand has, of course ...

Compare that to Pepsi's tone-deaf ad, in which protesters called for "world peace" and mindlessly smiled in the face of riot cops. Heineken's ad was the work of agency Publicis London. Patrick ...