PepsiCo will roll out the logo internationally in 2024. The company began rethinking its branding over the past few years. Focus groups liked the past logos with the word "Pepsi" inside a globe ...

a nod to Pepsi Zero’s black can and label. The border also helps make the logo the defined center of the company’s new pulse campaign, which features lines radiating out of the pulsing logo in ...

But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of when they think about Pepsi. “We couldn’t ignore that kind of insight ...

The logo returned the “Pepsi” word mark “back into the company’s patriotic yin-yang ‘globe’—right where it lived for any child of the ’80s or ’90s,” noted Fast Company’s Mark ...

Customers reportedly like Pepsi’s previous logo from the 1900s. So, the company said it went back to it. The new logo might feel like a throwback version, but officials said it features new font ...

Logos are a visual embodiment of a company's identity, values, and aspirations, aimed at their target audience. And Pepsi's logo is no different, shares Spencer, a writer for The Small Business ...

Featuring a bolder typeface and a modernized take on earlier iterations of the Pepsi globe, the logo will be used across all the company’s physical and digital outlets, including packaging ...

It’s a new day for Pepsi. The world-famous soft ... current and undeniably Pepsi,” the company said. The plan is to roll out the new logo on cans of Pepsi in the United States this fall ...