The word “Pepsi,” probably, in that globe. When PepsiCo ... changed its logo back within a few months. For “brands that have a long history, you always can look backwards,” Calkins said.

The new logo draws on the brand's history As part of the redesign, the word Pepsi was placed back in the centre of the globe and written in a custom, capitalised font. The in-house PepsiCo design ...

The word "Pepsi," probably, in that globe. When PepsiCo ... changed its logo back within a few months. For "brands that have a long history, you always can look backwards," Calkins said.

Pepsi new logo ... 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include: The Pepsi globe and ...

The refreshed identity “borrows equity” from the brand’s 125-year history and draws inspiration from the logos of the 60s, 80s and 90s. The most significant update is that the 'Pepsi' wordmark once ...

The first logo was created by Caleb D. Bradham, a pharmacist and the inventor of the formula for the first Pepsi-Cola in New Bern, North Carolina in 1898. Since then, the font and the globe motif ...

The new design reunites the Pepsi wordmark and its iconic globe, putting the Pepsi wordmark inside the globe again in a throwback to the logos of the ... from our history with contemporary ...

The word "Pepsi," probably, in that globe. When PepsiCo ... changed its logo back within a few months. For "brands that have a long history, you always can look backwards," Calkins said.