When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Cindy Crawford shared a new photo of her rocking denim cutoff shorts as a nod to her 1992 Pepsi Super Bowl commercial. See her then and now!

Pepsi invited the public to vote for their favorite of eight popular seafood boil restaurants in New Orleans and hosted the ...

Pepsi will be hosting a Super Bowl party like no other in the days leading up to the big day. The best part? The soda brand ...

Z, Pink, Adele, Outkast, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

In 2015, Katy Perry proved her pop superstardom at the Pepsi Super Bowl XLIX Halftime Show. 🏈 Perry made a grand entrance on a giant mechanical lion while belting out her hit “Roar.” ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.