After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...

The Super Bowl halftime show this year stirred up plenty of reactions, but one you may not have been prepared for was just how effective an advertising tool it was. It was, after all, the Pepsi ...

The show was produced by Jesse Collins Entertainment, DPS and Roc Nation. “It was one of, if not the greatest Super Bowl halftime shows ever,” director Hamish Hamilton told Billboard recently.

This season's Super Bowl halftime show will have a new sponsor. The National Football League announced on Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.

Apple Music is replacing Pepsi as the new sponsor for the NFL’s Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren’t disclosed. In a statement ...

The 2022 Pepsi Super Bowl LVI Halftime Show is a millennial’s dream team, with five heavy hitters taking the stage, including Eminem, Dr. Dre, Mary J. Blige, Snoop Dogg, and Kendrick Lamar.

Blige and Kendrick Lamar will perform for the first time on stage together at the 2022 Pepsi Super Bowl Halftime Show.

Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi’s Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images ...

The software company will sponsor the halftime show at Super Bowl 57 in 2023, replacing longtime partner Pepsi, the NFL announced late Thursday night. The contract is a multi-year deal ...

Apple Music will take over as the sponsor of the NFL‘s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV audie ...