This season's Super Bowl halftime show will have a new sponsor. The National Football League announced on Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.

After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...

Apple Music is replacing Pepsi as the new sponsor for the NFL’s Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren’t disclosed. In a statement ...

The 2022 Pepsi Super Bowl LVI Halftime Show is a millennial’s dream team, with five heavy hitters taking the stage, including Eminem, Dr. Dre, Mary J. Blige, Snoop Dogg, and Kendrick Lamar.

Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi’s Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images ...

Blige and Kendrick Lamar will perform for the first time on stage together at the 2022 Pepsi Super Bowl Halftime Show.

Apple Music will take over as the sponsor of the NFL‘s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV audie ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed.

Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi’s Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images ...

Apple Music is set to be the new sponsor of the NFL’s Super Bowl halftime show, replacing longtime sponsor PepsiCo Inc. PEP-0.60%decrease; red down pointing triangle, after Apple Inc. AAPL-3.02 ...