Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Perm rods and rollers Curling lotion Neutralizer Endpapers for your hair Conditioner If you’re using an at-home kit to straighten your hair, tools you may use will include a chemical solution ...

The answer, according to pros, is “it depends.” More specifically, it depends on your hair texture and what you’ve done to it in the past. Read on for everything you need to know before ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed ...

(Focusing on products that are gentler and cause less damage to the hair, Wella’s new salon formulations are designed to make perms more accessible and offer a tailored curl size, said Munz.) ...

An earlier version of this article spelled Tanee Newby's first name incorrectly. The article has been updated. When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took ...

hair stylist at Anthony's Hair Inc. for about 30 years, said perms are no longer what they used to be due to increased technology and healthier products. “They are not how they were in the '80s ...