Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed ...

The article has been updated. When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle ...

While DIY root perm kits are available, it is advisable to turn to a professional to do a root perm, mainly because the solution is applied close to the scalp. If not administered correctly ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good.

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair ...