The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...
The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...
After the National Collegiate Athletic Association first allowed athletes to profit off of NIL deals in 2021, brand deals ...
(Photo by Rich Graessle) Sanders is an earned media machine, his personal brand instantly bringing ... who are heavily engaged in NIL deals, investing in college NIL agreements is a great way ...
Think of it as that extra support our Aggies need to compete on a genuinely “full-ride” scholarship — one that reflects the ...
Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...
USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...
Transfer guard Jackson Paveletzke was the headliner in Ohio’s 2024 class, a Wisconsin native who transferred out of the Big ...
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- NILLY, a financial technology platform co-founded by NBA champion Kendrick Perkins to enable, empower, and enrich student-athletes in the Name, Image, and ...