In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

The team’s research— published today in Nature Human Behaviour—found that the AI was 64.4% more persuasive than human opponents when given that personal information; without the personal data, the ...

Media texts are an important kind of persuasive text. They include advertisements, reviews, articles, posters and leaflets produced by mass media companies such as TV and film companies ...

"Most of the posters we design are institutional rather than commercial. Therefore, they are more information-oriented than persuasion-oriented. Poster design for us is mostly about impact and the ...