General Mills, which owns Pillsbury, threatened legal action against a small family-owned bakery in New Mexico over its name, Albuquerque Journal reports. Doughboy’s Bake Shoppe opened in ...

T he Pillsbury Doughboy is among the most influential food mascots of all time, up there with cultural icons like Betty Crocker and Chester Cheetah.The adorable, doughy mascot has been capturing ...

The name Pillsbury has been synonymous with home baking for over 100 years. The company emblem, the Pillsbury Doughboy, ...

That’s right: The Pillsbury Doughboy has big, doughy family filled with equally adorable, sweet characters. Keep reading to learn more about the Doughboy’s nearest and dearest, as well as his ...

10 Best Celeb Quotes This Week Ellen DeGeneres points the finger at the Pillsbury Doughboy, plus more from Brad Pitt, Gisele Bündchen and other stars By Christie Larusso ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

Rudolph R. Perz, the creator of the iconic Pillsbury Doughboy, passed away this Wednesday at age 89, reports Time. The cuddly, giggling dough figure first appeared in a Pillsbury crescent roll ad ...

This week, Pillsbury — which has hawked its products with the Doughboy, a.k.a. Poppin’ Fresh, for 50 years — marked a sad chapter in the advertising icon’s history.

Employees of the Pillsbury plant, a one-time hulking grain and flour factory that shut down in 2001 after going through various owners, have told Richmond that a plant employee left Doughboy ...

The creator of the iconic Pillsbury Doughboy, also known as Poppin' Fresh, died at age 89, according to several media reports. Rudolph R. Perz, a Chicago advertiser, created the character 50 years ...

The Pillsbury doughboy needs to get in shape. And to the chagrin of General Mills ' shareholders, the training regimen will cost about $100 million. The Minneapolis-based food giant, whose brands ...