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Though Paoletti says children's clothing in the late 1980s became more gender-coded than adults', little girls weren't the only ones wearing pink. In 1991, the Susan G. Komen Foundation gave pink ...

Before Gatsby, a 1918 trade catalog for children's clothing recommended blue for girls. The reasoning at the time was that it's a "much more delicate and dainty tone," Finamore says. Pink was ...

The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

The fleece reportedly has some "thickness" to it, but shoppers said "it’s the perfect light hoodie for chilly days!" We're also massive fans of its slightly cropped length — it’s a perfect ...