With anticipation building for the Australian Open 2025 (AO25), Piper-Heidsieck is delighted to announce it has re-signed as the official Champagne of the tournament. After six successful years in ...

Piper-Heidsieck has re-signed as the Official Champagne of the Australian Open. After six successful years in partnership, the new deal spans another three years and ensures Piper-Heidsieck will ...

Damien Lafaurie, chairman and CEO of champagne house Piper-Heidsieck. For Piper-Heidsieck, one of the world’s oldest champagne houses and whose first brand ambassador was Marie Antoinette ...

“There was a surge in champagne consumption for us after COVID,” says Betty Wong, Singapore Airlines’ vice-president of inflight services and design. Branding is key: Piper-Heidsieck’s ...

Featuring some of the most beloved champagne makers, including Bollinger and Piper-Heidsieck, there’s something for everyone to enjoy while bagging a bargain. A similar fizz from Laurent-Perrier ...

At the heart of "Twist the Script" are four key moments from Piper-Heidsieck's past, interpreted through Aldridge's cinematic and inimitable style. These moments reflect the Champagne house's bold ...

At the heart of “Twist the Script” are four key moments from Piper-Heidsieck’s past, interpreted through Aldridge’s style. These moments reflect the Champagne house’s journey since 1785.

Its first brand ambassador was Marie Antoinette, the last Queen of France, and a new sponsorship deal with the Australian Open tennis will lift champagne brand Piper-Heidsieck’s visibility.