Devised by Driven, the recently appointed agency, the ad looks to dramatise the brand’s success in Europe, especially with women over 40. “Millions of women in other countries use Plantur 39 ...

German hair care manufacturer Dr. Wolff has appointed Driven to launch its Plantur 39 shampoo brand in the UK. The ad agency, which developed the brand’s Alpecin Caffeine Shampoo activity ...