Living Bra, Cross Your Heart Bra and 18 Hour Bra. Now, Playtex hopes to get the last laugh. "There's a general perception that support bras won't be the prettiest in the world," says Howard ...

A good bra can cost well over $50, so at as little as $12 (for a respected brand like Playtex, no less) this one is an absolute steal. Plus, it has tens of thousands of five-star ratings ...

If you click on links we provide, we may receive compensation. It’s racked up 54,800+ perfect ratings Claire Harmeyer is a senior shopping writer for PEOPLE with over five years’ experience in ...

And your shopping experience can be quick and easy because this popular Playtex wireless bra is on sale for a whopping 71% off. The Playtex Secrets Smoothing Wireless Bra is discounted to just $14 ...

We get it, and we've found the holiest of fashion holy grails: The Playtex 18-Hour Ultimate Lift Wireless Bra. It's majorly discounted at Amazon's 4th of July sale, so if your bra drawer needs a ...

Please? Growing up, I vividly remember the "Playtex Living Bra" commercials, and I wondered then what the alternative would be -- a dead bra? And what made their bra a live thing? Could it breathe?

One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...

One well-vetted option: the Playtex TruSupport Cool Comfort Bra, which is so popular that it's garnered over 15,000 five-star ratings from shoppers who say it is "the most comfortable bra" they own.

One such option is the Playtex TruSupport Cool Comfort Bra, which is so popular that it’s garnered over 15,000 five-star ratings from shoppers who say it is “the most comfortable bra” they own. Plus, ...

What a double threat, huh? Looking for serious support? Playtex has you covered. The brand’s TruSupport bras feature a 4-way support system that gives you an incredible fit thanks to higher ...

One such option is the Playtex TruSupport Cool Comfort Bra, which is so popular that it’s garnered over 15,700 five-star ratings from shoppers who say it is “the most comfortable bra” they own. Plus, ...

One such option is the Playtex 18-Hour Seamless Smoothing Full Coverage Bra which is so popular that it’s racked up nearly 15,000 five-star ratings from shoppers who say it is “the most ...