The average price users were willing to pay was 2.3%, Dolev said. "Raising Cash App Instant Deposit pricing from 1.0% to 1.5% in 2018 boosted revenue and helped propel the stock to ~$100," he wrote.

(Without direct deposit, Cash App’s rate is a less remarkable 1.5%). To earn the 4.5% rate, customers must also have a Cash App Card, be using a personal (not business) account, and be at least ...