And the colour of the reduced price sticker hasn't been ... it prompts urgency and tells your brain: 'look here, now.'" Article continues below The psychology behind it is simple yet powerful.

The results are revealing specific outcomes affecting the brain and behavior. Media psychology is now an official sub-specialty in the field of psychology. Recently, in Washington, D.C., I ...

You might call them "America's Funniest Experimental Child Psychology Videos" -- psychologists ... experiments that elucidate the sometimes surprising brain processes of youngsters -- processes ...

Forbes contributors publish independent expert analyses and insights. The big brain science stories of 2017 included new reveals about psychedelic drugs, how bacteria influence the brain ...

Poldrack, a professor of psychology at Stanford University. That study’s researchers recorded each subject’s brain activity while viewing pictures of cats, faces, man-made objects and nonsense ...