Other puffery advertising makes sometimes completely unbelievable claims, like claiming their beer is as cold as the Rockies. As cold as the Rockies? You heard that right.

A Florida judge denied the fast food chain's 2023 attempt to dismiss the case, stating that the plaintiffs' claims “go beyond mere exaggeration or puffery” Mario Tama/Getty Burger King will ...

Lindt is admitting that its chocolates are not, in fact, as "expertly crafted" as you may think in its attempt to get a class action lawsuit dismissed. Here's what to know.

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals’ light beer to water. The National Advertising Division ...

Lindt has admitted that its chocolate isn't actually 'expertly crafted with the finest ingredients.' The Swiss chocolatier made the bombshell announcement in a bid to get the lawsuit against them ...

The beer-makers, two of the world's biggest, have sparred more than once in the past. In 2019, Molson Coors sued Anheuser-Busch over an ad campaign that began airing during that year's Super Bowl.

When it comes to puffery in advertising, most consumers know it when they see it. Sure, a greasy spoon diner might claim to serve the “world’s best cup of coffee,” but it’s a safe bet few ...

When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service ...

On May 5, U.S. District Judge Roy K. Altman in Florida ruled that Burger King must face a 2022 lawsuit claiming it misled hungry customers with ads that exaggerated the size of its Whopper—and ...