"That's not grooming. That's a whole new identity," one TikTok user said of the dog's unrecognizable make-over.

Grooming can be overwhelming for a puppy encountering it for the first time. Much like toddlers, young dogs are still adjusting to unfamiliar experiences, especially those that involve strange sounds, ...

Lucky Dog Mobile Groomers, a start-up that debuted in Texas and now has operations nationwide, has completed over 10,000 grooming visits in its two-year life span. Lucky Dog utilizes mobile trucks ...