Georgie Williamson's first scrunchie moment came the day she was ... named after a photo editing app. The '90s aesthetic got rediscovered and re-imagined by a new generation that spread it all ...

In a world where the line between cultural homage and commercial flair is increasingly thin, Bahay Kubo’s ₱2,000 ...

No wonder meme pages poke fun at the ‘scrunchie girl aesthetic.’ Scrolling through Instagram one day, my thumb stopped. Could it be? It was – I spied a bride wearing a custom scrunchie made ...

I was first exposed to “The Purple One” through the art that accompanied his ... Still puzzled, but all the same fascinated and intrigued, I discovered Prince’s alluring aesthetic: mystery. On the ...

So many '90s trends are coming back in now (think Calvin Klein logos and chokers), but scrunchies might be the final frontier.Fashion houses have been trying to make the scrunchie happen for a ...

Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces ... "VSCO girls," named for the aesthetic derived from the photo editing app VSCO — formerly ...

This year, CORSAIR introduced a fictional 'Atomic Purple' PRISM series, reminiscent of late 1990s translucent Nintendo hardware. Despite being a joke, the retro aesthetic has garnered significant ...

My first scrunchie sighting happened around two months ago. I was ordering my morning latte when I noticed one plopped atop my barista's head. A few days later, I watched a fellow hot yoga ...

Fall in love with this dreamy purple cake video—aesthetic layers, smooth frosting, and soothing cake slicing. Whether it’s ube, taro, or just colorfully creative, this cake is pure visual ...