The Rams announced the team will wear a new helmet in 2017, replacing the team's metallic gold (creatively dubbed New Century Gold) horns with white horns.

He used chalk to outline the spiral ram’s horn shape, painted blue and yellow horns, then presented the design to team owner Dan Reeves. Reeves approved and offered to pay Gehrke $1 per helmet.

Colorado State has worn iconic rams horns on its football helmets since … well, what feels like forever. The school first introduced the bone-horn helmets for a six-year run starting in 1951.

The Los Angeles Rams are going back to their football roots by returning to a retro look on their helmet with white horns for the 2017 NFL season. Eat your heart out, Deacon Jones. The Rams are ...

Rams return helmets to "Fearsome Foursome" of the 1960s and 1970s in Los Angeles. ... the team announced a change to the its helmets. The color of the iconic horns will return to white, ...

White horns on the helmet. Gold trim and numbers on the jersey. Here's why Los Angeles' uniforms looked like a clash of two different teams.

The Los Angeles Rams are set to unveil a new uniform and helmet set in the fall. Between their bold color palette and rich ...

After their first season in Los Angeles didn't go as well as they hoped, the Rams are rebranding as they head into the official 2017 year.The Rams revealed Wednesday they will wear white horns on ...

The latter eventually relented and asked him to paint some ram horns on a helmet that could then be gifted to team owner Dan Reeves. • 70% Win (110-25-1) 70% Win (110-25-1) 70% Win ...

It’s only natural for a team named the Rams to do this. It fits perfectly. Black helmet, orange ram horn, a great look. I remember a few years ago they did it inverted as well and it also looked ...