If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, ...

A psychologist's argument about the logo color of McDonald's, a global fast food chain, has been raised. The McDonald's logo ...

When most people pull up under the double aches to order salty fries and a Big Mac, they aren't thinking about the bold red and yellow color scheme of the iconic restaurant, but it does mean ...

When you combine red and yellow it's about speed, quickness. In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo ...