General Electric and the Boston Celtics have signed a jersey sponsorship deal, with GE's logo appearing on Celtics jerseys starting in the 2017-18 season. Starting next season. Find It / Boston ...

A General Electric logo patch is displayed on a Boston Celtics uniform during a news conference Wednesday, Jan. 25, 2017, at GE's headquarters in Boston. The Celtics reached an agreement with GE ...

BOSTON --A league official familiar with the deal says the Boston Celtics have reached an agreement with General Electric to put the company’s logo on the team’s uniform. The official spoke on ...

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday ... as NBA teams that will wear jerseys with logos next season. The NBA is the first league among the ...

General Electric logo on a Celtics uniform AP. The GE-Celtics partnership is one of three deals on the way. The Sacramento Kings have signed with Blue Diamond Almonds while the Philadelphia 76ers ...

BOSTON (CBS/AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric logo on their uniforms. The team said Wednesday it has a three-year deal that makes the ...

Boston Celtics owner Wyc Grousbeck was expecting more of a fight when he and his partners approached franchise patriarch Red Auerbach ... a deal to put a General Electric advertisement on the ...