Red vs. Blue, the cult hit, web-video series created from in-game Halo footage ... that fan-made machinima can be a "subversive marketing vehicle," says Paul Marino, author of The Art of Machinima.

Though the Halo franchise is beloved for its video games, fans of the series have embraced ... with Rooster Teeth’s Red vs. Blue taking the internet by storm in the 2000s. Though there is ...

Machinima signaled a new world where that footage—of Halo, in Red vs ... dozen seasons’ worth of episodes. Red vs. Blue would go on to develop a huge fan base and become a geek touchstone ...