Here we see The Rock speaking at the Republican National Convention in 2000 as part of the Smackdown Your Vote! initiative, “a non-partisan voter registration campaign sponsored by the National ...

The Rock driving meme. The Rock driving meme is a comic-style multi-panel of images based on stills from the 2009 movie “Race to the Witch Mountain.” ...

They called this effort Tok the Vote, a play on the nonprofit political organization that looked to mobilize young voters back in the 1990’s. (Those Gen X voters are on Facebook now; Gen Z can ...

Rock the Vote's team tends to skew millennial, which helps the group avoid schmaltz or downright pandering in its ad campaigns. That includes 30-year-old President Ashley Spillane, who told ...

The Meme Team started in November of last year, ... it works in the way that En Vogue singing “Free Your Mind” for Rock the Vote on MTV probably did in 1992.

In actuality, it was the culmination of a weeks-old viral meme that tied the rapper to vice presidential candidate Tim Walz… and also a bookend to a 10-year-old get-out-the-vote effort from Lil Jon.

Dwayne "The Rock" Johnson delighted fans on Christmas by recreating his '90s meme — and good pal Kevin Hart was one of many to react.

Rock the Vote turns 16 this year, but the birthday for the organization that has used Madonna, R.E.M. and other music stars to get millions of young people involved in politics is shaping up to be ...

The flyers, which read “RUVOTEREADY,’’ offered a number to call (866-687-8683) to check state election rules and where to go online (vote.org) to check ID needed to vote.