In 2011, Honda became the Rose Parade’s first-ever presenting sponsor, and has since led the parade every year, showcasing its annual event theme. Related Articles ...

The Rose Parade is a New Year tradition and is highlighted by spectacular floats. A 19-year-old Bay Area man, who has beaten the odds, is going to get the opportunity of a lifetime to ride on one ...

This year’s Rose Parade was a visual treat. Motorized floats, adorned with fresh and dried flowers, were moving works of art. The parade wasn’t just about the visuals; marching bands filled the air ...