Minnesota will 'Row the Boat' with oars on their helmets in 2018. Published: Feb. 20, 2018, 2:47 p.m. P.J. Fleck was 5-7 in his first season at Minnesota.

Minnesota football released their new uniforms for the 2018 season - complete with the mantra that coach PJ Fleck has been using since 2011: Row the boat. A unique pattern of an oar, boat and ...

There’s no video of the oar-breaking, but I’d imagine it looked somewhat like this, from Marshall’s coaches a few years ago. (Strength and conditioning coaches are wild people.) (Note ...

If you haven't heard about the "row the boat" thing, Fleck is shaping his new program around it. He made himself wooden boat-shaped business cards , he has a dance , and now it's on the helmets.

KALAMAZOO, MI -- With oars in hand and a quick pep talk from their coach the Western Michigan football team takes to the field each game for another opportunity to Row the Boat.