The U.S. Patent and Trademark Office ruled last week in favor of Southern California in a six-year-old dispute over the use of the “SC” logo. The Gamecocks baseball logo was the focal point of ...

The Supreme Court turned down an appeal Monday by the University of South Carolina to register an interlocking “SC” logo as its trademark. The University of South Carolina contested a ruling made in ...

The logos for the University of South Carolina are getting a slightly new look.University officials unveiled a new family of logos on social media on Wednesday.According to the university ...