Famous film director Spike Lee became a meme during Game 4 of the New York Knicks-Indiana Pacers series on Tuesday.

The Academy Award-winning director Lee, now 68 years old, he is perhaps the single most famous Knicks fan on the planet.

Spike Lee found some inspiration ... Everyone was saying it," Lee explained during a recent episode of the 7PM in Brooklyn podcast. "I seen those memes and then in the film, we used that." ...

In December 2024, it was announced that ASAP Rocky had landed a starring role in Spike Lee’s ... As for how Rocky landed on Lee’s radar, it turns out social media memes played a part.

Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest". “What’s funny is that I was looking at Instagram ...

Spike Lee explains why he cast A$AP Rocky in A24's 'Highest 2 Lowest'. Tim P. Whitby/Getty Images for The Red Sea International Film Festival/Dia Dipasupil/Getty ...

Spike Lee cast A$AP Rocky in 'Highest 2 Lowest' after spotting a meme comparing him to Denzel Washington. Lee mentioned the meme even made it into the film ...

Spike Lee found some inspiration ... Everyone was saying it," Lee explained during a recent episode of the 7PM in Brooklyn podcast. "I seen those memes and then in the film, we used that." ...

While follower counts have been known to aid casting decisions in today’s Hollywood, Spike Lee is turning to the memes. “What’s funny is that I was looking at Instagram four or five years ...