Swamp Life co-owner Scott Dunn said his stickers ran into some initial resistance - with the University of Florida, not Salt Life. The company has since worked out a deal to sell its decals and T ...

Lawren Simmons for The New York Times Dena Davis, 40, an aesthetician in Longview, Texas, learned about Salt Life through her brother, who had one of its stickers on his car. Ms. Davis ...

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

You know those Salt Life stickers you see everywhere? The idea for them, and the multimillion-dollar company apparel company they created came from Jacksonville. Salt Life, the company, began in the ...

At some time, nearly every St. Augustine resident has seen a Salt Life T-shirt or bumper sticker. But what, exactly, does it mean? Salt Life describes a subculture of water and sun lovers - flip ...