The Salt Life sticker clings to Dakota Stribling's Ford Explorer as it anxiously awaits its first trip to the beach. Matt Mitchell is the creator of The Ostrich, Walker County's least trusted news ...

If imitation is indeed a form of flattery, then consider Salt Life duly flattered - and lawyered up. The Jacksonville Beach startup has gone mainstream, with 2,000 stores nationwide selling its ...

Car decals remain a Salt Life staple. Starting at $8 ... who had one of its stickers on his car. Ms. Davis, who spends her free time boating and competing in bass-fishing tournaments, said ...

"I have an '802' sticker. That's for Vermont. That's where I'm from. [I have] the typical 'Salt Life' sticker," Brandie Carlson, who owns a car with bumper stickers. Those stickers could give ...

but much of Salt Life's success comes from its big-tent stance when it comes to customers. Everyone is welcome. There's no discrimination against suburbans. No one makes you prove you know how to surf ...

Salt Life was founded by “four watermen” in Jacksonville Beach, FL, in 2003. The company produced apparel and accessories in addition to performance gear, sunglasses, and a ubiquitous decal.

In some ways, Salt Life is the perfect brand for the Sarasota ... And its famous logo, which was actually sold as a decal before the brand even had clothing, looks like something someone etched ...