Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday The 20% discount promotion is exclusively available on the official Sanrio website ...

One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking ...

There will be a collection of Sanrio and Chiikawa character merchandise sold in June in Japan, and a number of plush are included.

Build-a-Bear announced its next Sanrio stuffed animal, and it is a plush of Chococat. Both the character and its friend Nutz the Hamster are available individually or bundled together in a $64.50 ...

The European Commission fined Sanrio, the Japanese company that licenses ... “Consumers, whether they are buying a Hello Kitty mug or a Chococat toy,” she continued, “can now take full ...

The latest heavyweight at Universal CityWalk weighs in at just three apples: It’s Hello Kitty (and her gaggle of Sanrio friends ... and chocolate sponge cake. Chococat Mousse Dome with chocolate ...