The brand faced criticism over the 'Back to School fashion' advertisement, which featured two young girls wearing pinafore dresses. Furious activists - including high-profile feminist Melinda ...

His mum, Marion Easton, 39, said Theo will wear boys' and girls' clothing depending on how ... He was kitted out in the official school burgundy pinafore with a white polo shirt underneath ...

Social media posters have expressed concerns about an advert that featured an image of two young girls in pinafore dresses with the slogan: "Make those heads turn in H&M's Back to School fashion.