Once upon a time, not too long ago, Pride Night was more above board, a more visual display of unity and acceptance. The league muted the festivities somewhat, pushing them off the ice. So these ...

The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

When they released the Kraken to the public, along with their team colors and stylized "S" logo, Seattle had each portion of their brand, reasoning, color choices, and other elements ready to be ...

This year’s white themed jerseys featured a design from Seattle-based illustrator Kelly Bjork. The Kraken's "S" logo is encased in a disco ball, which according to team materials “symbolizes a ...