D.C. United unveiled its new logo on Thursday with a ceremony at Union Market, but earlier this week, an image of it leaked online and reactions have been mixed, at best.

For the first time since 1998, D.C. United’s logo has a new look. The MLS club unveiled the redesigned crest Thursday night during an event for supporters at Union Market.

With a word like "semiquincentennial" and a tumultuous political climate, logo designers for the nation's 250th birthday have a hefty challenge before them.

After years as Starbucks' little-mentioned shadow brand, Seattle's Best Coffee is stepping into the light with redesigned cups and signage, and a Facebook page to underscore its rapidly expanding ...

The Seattle Seahawks have a new alternate logo. The logo itself is interesting, but the timing of the release of the new logo is a bit unusual.

The Seattle Sounders unveiled a new logo and wordmark Tuesday, moving to a modernized look while still incorporating the Space Needle imagery. Here’s what you need to know: The Athletic’s ...

Coming off the heels of the team's fourth WNBA championship, the Seattle Storm are going with a completely new look for the first time since 2000.

One of the toughest things a company can do is introduce a new corporate logo, and Seattle's Best Coffee, a unit of Starbucks (SBUX), is finding that out this week as its new brand was greeted ...

The Seattle Seahawks have a new alternate logo. The team unveiled the logo on Tuesday evening in a Facebook post, along with a caption that read: "For everyone who's ever wondered what it would be ...

Nintendo has announced it's expanding its partnership with baseball team the Seattle Mariners. Just ahead of Opening Day 2025, Nintendo has confirmed that every Mariners jersey will have the ...

In 3 years’ time, the Emerald City will be packed with soccer fans from across the globe as the 2026 World Cup gets underway.

An image of civil rights leader Martin Luther King Jr. will replace a graphic of a crown as the official logo of King County under a measure approved Monday by the County Council.