“We have our gift shop here in the Lilac Emporium, and people tell me year-round I don't have enough purple in the store,” Costanzo said. “And we have a lot of purple.” Bloom colors range ...

Use a neutral, matte eyeshadow as a base, and then line it with purple. Urban Decay does some really gorgeous slightly iridescent purples in varying tones from really deep to lilac,” she explains.